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First page of the Product Scorecard: eight criteria scored out of 5 for each product idea
Free PDF + Excel2-page PDF · spreadsheet that adds up for you

Product Scorecard

Score every product idea out of 40 on the same eight criteria, so you choose on evidence, not gut feeling.

  • Eight criteria, from demand and margin to return risk and your own interest
  • Score bands that tell you what your total means
  • Spreadsheet version: totals and verdicts for up to five ideas, worked out automatically
  • Red-flag products to avoid on your first store
Goes with YouTube lessonLesson 2: Finding Your Niche and Winning ProductsWatch on YouTube →